NEFOMA Network with Focus on Marketing

The project

The Learning Partnership came into being through participation in a GrundtvigII contact-seminar in Latvia in the city of Riga. Six institutions from the countries  Latvia, Czech Republic, Portugal, England, Austria and Germany all came to the conclusion that the theme of marketing is of growing interest for their organisations. As a result, a common decision was made. The aim was to build a network of educational institutions. The particular focus of the project lies on marketing.

Funding was given to Kolping Training Institution Wuerttemberg, Training Centre Ravensburg as coordinating institution, Witchford Village College in Ely, England and Volkshochschule in Wien-Hietzing, Austria.

Marketing is a relatively new domain for institutions in the area of adult education. In order to reach potential learners various strategies are implemented. These are influenced by factors that are characteristic of the respective nation and of the learning institution itself.
Through a comparison of these implemented strategies a suitable approach will be sought in order to reach potential learners.
Special attention will be directed to persons with little access to education as well as those who are difficult to reach.
The motivation of people to further education, the general realization of the necessity, importance and challenge of Life Long Learning can be improved through modern education marketing.